About Gugu Guru
Where collaboration fuels the next generation of mom-founded brands.
About Us
Gugu Guru was born from a mom’s desire to work on her own terms — and built to help other moms do the same, while also helping the brands that want to get in front of them.
In 2010, after the birth of her son, our founder Monica Banks launched a consulting business focused on the mom and baby space. By 2014, she had two kids under her belt and a growing realization: moms didn’t just need product recommendations — they needed real connections, and so did the brands trying to reach them.
That insight led to the creation of Gugu Guru — a platform that started with personalized product recommendations and quickly became the go-to partner for mom-focused brands looking to collaborate with creators and communities in meaningful ways.
A Note from Monica: I started Gugu Guru because I wanted to build a career around motherhood — not in spite of it.
Over the past decade, I’ve seen the power of collaboration firsthand: brands launched with mom creators as co-pilots, creators finding lifelong brand partners, and founders growing through each other, not alone.
Monica Banks in 2015 at NY Tech Week
My mission is simple
To help more moms thrive — as creators, founders, and collaborators. If I can help you build something that makes you feel proud and supported? That’s the win. —
Monica Banks, Founder & CEO
What We’ve Built Since launching, Gugu Guru has helped:
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500+ brands grow through strategic mom collaborations
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1,000+ creator-brand relationships come to life
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50,000+ vetted mom creators join our network
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Over 1M moms reached through authentic, trusted content
We’ve worked with industry leaders like Pampers, Similac, 4moms, and dozens of emerging startups making a real difference in moms’ lives. Whether it's managing a collaboration, launching a product with creators, or introducing two like-minded brands, we're here to make growth simple and powerful.
What We Believe
The creator economy shouldn’t be transactional — especially not in the mom space. We believe that rising tides lift all ships, and that the best marketing happens through authentic relationships.
That’s why everything we do centers on collaboration, not just content:
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Between brands and creators
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Between brands and other brands
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Between moms building bold, beautiful things
Explore how we do it
Mom Creators:
The Movement Behind the Mission As Gugu Guru grew, moms started reaching out
How do I become an influencer?
How do I get started with brands?
Can I be part of your community?
That demand led to Mom Creators — now the largest growing community of mom content creators, micro-influencers, and mompreneurs building careers in the creator economy. If you’re a mom who wants to grow with other moms, come join us
©2014-2025 Guguguru Corp.