Our founder, Monica Banks, was a new mom that wanted the flexibility to work on her own terms. In 2010, after the birth of her son, she started her own marketing consulting practice with a focus on the mom & baby industry.

Monica saw that new moms were looking for personalized and relatable content and that brands were looking to connect with the right influential moms at the right time. So in 2014, as a mom of two, she founded Gugu Guru and set out to solve these problems by building a platform that delivered personalized product recommendations and content to moms. 

Mom-focused brands - both large and small - started flocking to Gugu Guru to launch creative & engaging marketing campaigns targeting moms. Today Gugu Guru is proud to have worked with hundreds of brands, from start-ups to global names like Pampers and Similac.

We specialize in engaging mom creators of all niches on platforms like Instagram, TikTok and YouTube. We focus on authentic and creative campaigns that resonate with moms, and offer comprehensive services & support in mom influencer marketing and mom user generated content (UGC).