Work With Gugu Guru
Collaborations, not campaigns. Community, not transactions.
We help mom-focused brands grow through powerful, cost-effective collaborations—with mom creators and with each other. Whether you’re launching, scaling, or simply ready to stop spinning your wheels with traditional influencer marketing, we’ve got a path for you.
Collab Community
For brands who want high-touch connection with creators and other like-minded brands
Our private membership gives you direct access to Monica and her network of vetted creators and brands. We match you with aligned partners, provide ongoing support, and help you build lasting relationships—not one-and-done deals.
Best for: Founders who want access, intros, and consistent collaboration opportunities.
Mom Influence
Engine
For brands ready to keep the momentum going
This is your always-on team: managing partnerships, coordinating content, and keeping your brand top-of-mind with moms—without burning out your internal team.
Best for: Brands with existing creator traction who want support scaling smart.
Done-for-You Collaborations
For brands who want us to handle everything, start to finish
We manage your collaboration strategy and execution—from recruiting the right creators to content management, approvals, and reporting. You stay focused on the big picture—we’ll take care of the details.
Best for: Brands that want high-impact content and relationships, minus the back-and-forth.
What Our Brand Partners Say
StickyLickits
Linda York, CEO
We needed a cost-effective way to introduce our unique product across thousands of retail locations—and Gugu Guru delivered. Monica’s team connected us with mom creators who created genuine, local content that drove real awareness.
The Ollie World
Hindi Zeidman, Founder & CEO
Working with Gugu Guru gives me peace of mind. They handle creator relationships so I can focus on scaling.
Best of all, their community-first approach makes our creators feel valued—like true partners, not just paid posts.
Harbor
Lindsey Sullivan, CMO
Monica and her team treated our brand like their own.
Every detail felt cared for, and the results exceeded our expectations—genuine content, incredible service, and creators who went above and beyond.
FREQUENTLY ASKED QUESTIONS
How is this different from influencer marketing?
We’re not a marketplace or affiliate tool. We’re your collaboration partner. Our creators aren't just delivering posts—they’re helping you tell your story, build trust, and grow with moms who get it.
Can I choose which creators I work with?
Absolutely. You’ll always have final say. We match you with creators based on your needs and over-recruit so you have options.
What if I’m on a tight budget?
You can still collaborate! We offer options for gifted collabs and strategic DIY solutions.
Do you work with digital products or apps?
We prioritize physical products but will consider mission-aligned digital offers that serve moms.
Does Gugu Guru still offer influencer marketing?
Yes, absolutely. Collaborating with creators is still a core part of what we do—but it’s just one piece of the puzzle. We help you connect with the right creators in meaningful ways, not just run transactional campaigns.
What do you mean by “collaborate with brands”?
We believe rising tides lift all ships. In addition to creators, we help you connect with like-minded, non-competing brands that share your audience. Cross-promotions, bundle partnerships, joint giveaways—real growth happens when brands support each other. That’s how we’ve grown, and we help you do the same.
Still have questions?
Email us anytime: hello@guguguru.com
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