User generated content (UGC) is content produced by a creator that is intended for use only on the brand’s channels.  Influencer marketing produces content that is shared to an influencer’s channels with the intention of promoting the brand to the influencer’s respective audience. Gugu Guru specializes in UGC, but does work with creators that are considered influencers due to the size of their following.

Many popular influencer marketing or creator management platforms are self-serve and while they offer the tools to manage the process - the vetting, negotiations and communication are left up to the brand.  Moreover, other platforms and services can’t filter mom creators & influencers at specific stages of motherhood quickly or efficiently. Our DFY services take care of everything from start to finish. We find trusted creators that meet your target profile to make great content for your brand.

You have 100% control over what mom creators you work with. We  select from a carefully curated list of creators that match your specific brand needs and target customer.  We will always over-recruit for our brand campaigns so that our partners have options. 

We can certainly help you find local creators for geo-specific campaigns. Depending on the desired location and demographic profile, this may increase costs.

Our DFY campaigns include 30 days of paid usage rights on 1 platform. You have the option of extending paid usage rights for longer term or to additional platforms for an additional fee as well. Our team handles the entire process of transferring licensing rights for the UGC we deliver to you – including use for organic social, paid social, websites, etc.

For the UGC content  that is generated for our brand partners' organic and paid use, we do not provide reporting since we are not promoting the content (only creating it!)    For influencer campaigns, we provide reporting on metrics and KPI's determined in the planning phase.

Start with your objectives in-mind.  If your goal is to build brand awareness and word of mouth, influencer marketing may be the best bet for you. If consumers already know like and trust you and you want to increase conversions, you may find that UGC with the option to use in paid ads is the way to go.

The data in your reports will be driven by the success criteria laid out prior to the campaign’s launch. For instance, if it’s brand awareness, it might be video views. If it’s traffic, it could be clicks.

For Instagram influencers, a minimum audience size of 2K and for TikTok a minimum audience size of 5K.

Brands that target parents and/or offer products or services that require more education and storytelling benefit the most from our services. We also specialize in partnering with brands that have to meet specific safety and compliance requirements in their content (ie. a car seat brand). If you have a very straightforward product, like a t-shirt, and you simply need more content, there are other more cost-effective platforms you can utilize for UGC like Billo, JoinBrands, Insense, Social Cat or Mini Social.

We often partner with influencer agencies, or in-house PR / influencer teams to expand and scale efforts. Our brand partners' existing teams and partners can usually benefit from our large network of mom creators, experts and influencers. 

Yes! You can reach out to creators on our Talent Roster that you'd like to work with and offer the opportunity to work with your brand on a gifted campaign - this is where the creator would receive your brand's goods or services for free in exchange for the UGC content they create for your brand. If you're interested in affiliate marketing, we highly recommend you sign up for Audenticity.

For this type of simple UGC and social proof content, you can leverage our Talent Roster and reach out to creators you're interested in working with. If you’re looking for content of this type at scale, we suggest looking into apps and services such as Billo, JoinBrands, Insense, Social Cat or Mini Social.

While we prefer to work with brands that have a physical product, we do work with some apps and digital products provided it is a fit for our audience.

We do not. Our services include content development and managing influencer marketing campaigns. When it comes to influencer marketing,  the influencers are not sales reps, they’re bringing you the qualified audience. A conversion happens based on your product, your web and landing page design, your messaging, your credibility and a myriad other factors. We can tell stories, drive brand awareness and increase eyeballs – but the actual sale depends on the brand. 

Please contact us by emailing hello@guguguru.com We'd love to chat about how we can help you.