What if you could have an army of hand-picked influential moms making compelling content for your brand in just two weeks?
Welcome to Mom Creators - the ONLY community of mom creators and influencers that specializes in maternity, juvenile and parenting content.
At Mom Creators, we do all the work for our innovative brand partners: from finding targeted mom creators at specific stages of motherhood to overseeing content creation and delivery from start to finish, including payment of creators and usage rights. We ensure your videos are engaging, knowledgeable, and – most of all - meet all industry safety & compliance guidelines.
Working with influential moms to get compelling content for your brand doesn’t have to be so hard!
Does this sound familiar?
- You want to work with influential mom creators but have no idea where to start or how to find the RIGHT ones for your brand
- You painstakingly send out products to moms in exchange for content only to receive lackluster photos or boring unboxing videos
- You are busy trying to run and market your brand and just don’t have the time to find, vet and manage influencers
- You contact influencer marketing agencies and are turned away due to budget, treated like a number, or it’s just plain confusing what exactly it is they offer and how it will help
- You’re willing to pay for influencer marketing but have absolutely no idea of the ROI or results you’re getting when you do
- You got excited when a mom influencer asked for your product but then she went radio silent and ghosted you
- You sent out your car seat or infant sleeping product, only to receive content that you can’t use because it ignores safety guidelines
Gugu Guru and our robust community of mom creators can help!
What brands are saying
"Finding influencers that understand the nuances of each social media platform, AND can create high-quality, engaging content, AND has an infant in a very specific age range, AND can deliver assets on time is a tall order. Thankfully Gugu Guru has a rolodex of diverse, dependable, and creative parents who will deliver exactly what you are looking for."
Amie Stanton
Director of Brand Engagement and Cause
"We’ve worked with the Gugu Guru team on several collaborations over the years and they have always been a great partner. Recently, we’ve brought them on board to help curate content, working with their mom creators on new product launches. The quality and creativity has been amazing - we’ve been so impressed, we just kicked off a new campaign this month!"
Ashley Gambrel
Social Media and Community Manager
“Our partnership built awareness of our products, as well as our overall brand. They have helped us grow within the motherhood community and gain trust from moms who are looking for stress-free, high-quality, and top of the line products in a simple process.”
Nataliya Sandulyak
Marketing Coordinator
“Year over year we have seen a documented increase in conversion and brand awareness as a direct result of our partnership and we look forward to continuing to grow with Gugu Guru at our side.”
Erica Jutzin
Director of Marketing
“We always have a great time participating in Gugu Guru Campaigns! I’m always impressed as to how well-versed the influencers/experts are when speaking about our products.”
Jessica Stupak
Digital Marketing Manager
A message from our founder
Find A Plan That's Right For You.
We are passionate about GREAT parenting content. Gugu Guru is a highly specialized service for maternity & juvenile products. Whether we work with you on developing a compelling content marketing strategy for your brand or we manage the entire process for you, we act as an extension of your team and work side-by-side with you. We regard the brands that we work with as true partners, and believe that your success is our success. You will never be treated like just a number.
CONTENT MARKETING ESSENTIALS
Our Do It Yourself (DIY) program for solopreneurs and small businesses
$3,000
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Access to complete, easy framework for a powerful but LOW EFFORT content marketing strategy
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Clear implementation checklists so you know EXACTLY what to do
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Simple, low effort templates including calendar framework, content prompts
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Lifetime access to our private Facebook community of Mom Creators
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One post introducing you & your brand to our private Facebook community of Mom Creators
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Dedicated email about your brand to over 6,000 Mom Creators, with social media amplification
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The opportunity to network with other founders & entrepreneurs for collaboration opportunities
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A copy of Monica's book "How to Collaborate - The Most Cost-Effective Formula for Unpaid Partnerships with Top Influencers, Celebrities, Experts and Brands"
100% Privacy Protected.
CONTENT MARKETING PRO
Our Done For You (DFY) concierge UGC service
$3,500/month
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Dedicated account manager
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Brand intake questionnaire to gather information on content objectives, requirements and target creator profiles
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Strategy kick-off meeting
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Identification, recruiting, vetting, negotiation and development of agreements with creators with final approval of selected creator(s) by Brand to ensure brand-alignment and other selection criteria
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Oversight of content development from start to acceptance
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Delivery of 5 videos, 5 blog posts OR 10 photos per month
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Content will be delivered to brand in a format that is suitable for repurposing on multiple social media platforms (i.e., no watermarks, no trademarked materials such as music/sounds, etc.)
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Full ownership rights to all content
100% Privacy Protected.
CUSTOM INFLUENCER CAMPAIGN
Starting at $2,500
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Dedicated account manager
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Design of content campaign based on brand's content objectives, requirements and target creator profiles.
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Identify, recruit, vet, negotiate and develop agreements with creators and influencers
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Oversee content development from start to acceptance
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Management of payments to all creators
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Sponsored post on Gugu Guru's blog, Sage, featuring your brand and incorporating content from influencers and creators
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Social media amplification on Gugu Guru and Influencer social media platforms
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Introduction to adjacent brands for collaborations and shared creators
100% Privacy Protected.
FREQUENTLY ASKED QUESTIONS
Which offering is right for my brand?
Though there are no hard & fast rules here, new & emerging small brands with small teams as well as solopreneurs tend to benefit from the DIY option. Not only is DIY the most budget-friendly, the brand gains valuable training on how to develop a low-effort approach to effective content marketing strategy in very little time and also have access to our community of creators. For brands that are slightly more established and need an extra set of hands to manage their UGC and/or influencer marketing efforts, either the DFY or custom campaign would be the best option.
How does all of this work?
Once you select the plan that is right for you, Gugu Guru begins the onboarding process. If you select the DIY option, you’ll be granted access to our content marketing hub and contacted by a Gugu Guru associate to set up your dedicated promotions. If you select the DFY option or choose to design a custom campaign, your dedicated account manager will be in touch to process your intake form and schedule your kick-off meeting.
How much would a custom campaign cost?
The cost of a custom campaign depends on a number of factors. For example, the number of mom creators involved, if there is a desired minimum following of the influencer, what type of social amplification is desired by the brand and the type and frequency of content that is promoted.
What is the difference between UGC (User Generated Content) and Influencer Marketing?
User generated content (UGC) is content produced by a creator that is intended for use only on the brand’s channels. Influencer marketing produces content that is shared to an influencer’s channels with the intention of promoting the brand to the influencer’s respective audience.
Can I choose or have a say in my creators / influencers?
In the DIY option, creators and influencers apply to work with you and you have 100% control over what mom creators and influencers you do (or don’t!) work with. You can choose to work with some, all or none. In the DFY option, Gugu Guru will select from a carefully curated list of creators that match your exact target. We typically over-recruit for our brand campaigns so that brands have options.
What if I already work with an influencer marketing agency?
If you already work with an influencer marketing agency and you’re happy with the results you’re getting for the budget you’re spending, you may not need our services.
I already have someone in-house that finds influencers, why do I also need Gugu Guru?
If you already have someone on-staff and you’re happy with the results you’re getting, you may not need our services. We often partner with in-house teams to expand efforts. In-house teams can benefit from our large network of influencers, experts and adjacent / non-competitive brands.
What types of brands benefit the most from your services?
Brands that offer innovative products or services requiring more education and storytelling in the content or brands that need to bulk up before a big product launch tend to be the brands that benefit the most from our services. We also specialize in partnering with brands that have to meet specific safety and compliance requirements in their content. If you have a very straightforward product, like a t-shirt, and you simply need more content, Gugu Guru is probably not a fit for you and there are other platforms like Billo that may be a better fit.
I’m just looking for simple social proof content, like testimonials and unboxings – is that something you can help with
If you’re looking for simple social proof content, there are probably more cost-effective ways of doing that. We suggest looking into apps and services such as Billo, Insense or Mini Social.
At this time, I don’t have the budget for content creators or influencer marketing – is there any other way I can work with your Mom Creator community?
Yes! You can submit your product for a gifted campaign listing. When you list your brand, moms will apply to create content about your product or service. Once you receive applications, you have 100% control over what mom creators and influencers you do (or don’t!) work with. You can choose to work with some, all or none. Gugu Guru is not involved in the process beyond sharing the opportunity with our creators.
What about usage rights for User Generated Content (UGC)?
Our team handles the entire process of transferring licensing rights for the UGC we deliver to you – including use for organic social, paid social, websites, print, and more.
How is Mom Creators different from an Influencer Marketing or Creator Management Platform?
Most popular influencer marketing or creator management platforms are self-serve and while they offer the tools to manage the process - the vetting, negotiations and communication is left up to the brand. Moreover, other platforms and services can’t filter mom creators & influencers at specific stages of motherhood quickly or efficiently. Our DFY service takes care of everything from start to finish. We find trusted creators that meet your target profile to make GREAT content for your brand.
What about reporting?
If you choose the DFY or custom campaign option, Gugu Guru provides reports tailored to your specific campaign objectives.
I’d like to work with you but I have more questions, who can I speak with?
Please grab time on our calendar here Insert calendar link
If you have an opportunity you'd like to submit and don't need any management, please fill out the form below and we will post your opportunity to our community within the next 2 weeks!
MEET THE FOUNDER
Hi! I am Monica Banks – mom of two and stepmom of two bonus daughters. I am the CEO & Founder of Gugu Guru - a community of moms creating and sharing content about the brands they love. We help moms and mom-focused businesses get in on the creator economy.
Prior to founding Gugu Guru, I was a branding and marketing consultant in the Maternity & Juvenile Products industries. I live with my family including my rescue pup, Henry, in Long Island, New York.
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