We deliver our brand partners high-quality and engaging content from our diverse community of passionate Mom Creators that are committed to sharing compelling stories while upholding industry safety & compliance standards and adhering to brand guidelines.
View some of our Mom Creators' content below.
Expertise
For over 15 years, Gugu Guru has built deep expertise in the maternity and juvenile industry and is utilizing that knowledge to educate and nurture the now and next generation of Mom Creators.
Simplicity
We facilitate the creation of high-quality UGC content for your brand from mom creators who specialize in the maternity and juvenile space for your use across organic and paid channels.
Flexiblity
Our team can manage the entire process for you or you can DIY by browsing our Talent Roster to view our creators' live media kits and reach out directly.
Service
We are proud to provide the best service to our partners, regardless of how you choose to work with us (or how much you spend!) Our partners are never just a number to us.
What our brand partners say
"Finding influencers that understand the nuances of each social media platform, AND can create high-quality, engaging content, AND has an infant in a very specific age range, AND can deliver assets on time is a tall order. Thankfully Gugu Guru has a rolodex of diverse, dependable, and creative parents who will deliver exactly what you are looking for."
Amie Stanton
Director of Brand Engagement and Cause
"We’ve worked with the Gugu Guru team on several collaborations over the years and they have always been a great partner. Recently, we’ve brought them on board to help curate content, working with their mom creators on new product launches. The quality and creativity has been amazing - we’ve been so impressed, we just kicked off a new campaign this month!"
Ashley Gambrel
Social Media and Community Manager
“Our partnership built awareness of our products, as well as our overall brand. They have helped us grow within the motherhood community and gain trust from moms who are looking for stress-free, high-quality, and top of the line products in a simple process.”
Nataliya Sandulyak
Marketing Coordinator
“Year over year we have seen a documented increase in conversion and brand awareness as a direct result of our partnership and we look forward to continuing to grow with Gugu Guru at our side.”
Erica Jutzin
Director of Marketing
“We always have a great time participating in Gugu Guru Campaigns! I’m always impressed as to how well-versed the influencers/experts are when speaking about our products.”
Jessica Stupak
Digital Marketing Manager
Create amazing mom-tent for your brand.
Here's how we can work together.
DIY: Browse our
Talent Roster
varies by creator
Browse vetted, select talent within the Mom Creators community representing a diverse set of backgrounds, interests, creator experience and stages of parenthood.
View live, up-to-date media kits and rates all in one place.
Reach out to creators your brand is interested in working with directly.
100% Privacy Protected.
DFY (Done-For-You!):
Word of Mom
Starting at $3750 for 10 nano-influencers
Promotion to Mom Creator community and selection of mom creators
Managing hiring, negotiations with and payments to all creators
Overseeing content development (e.g., ensuring content meets brand’s needs, guidelines, and requirements.)
Dedicated blog post
Dedicated email to over 10K creators
Guaranteed promotion by nano-influencers
At least 10 pieces of guaranteed UGC for your brand's organic usage
At least one piece of guaranteed UGC for your brand's paid usage
100% Privacy Protected.
DFY (Done-For-You!):
Mom-tent Creation with
Paid & Organic Rights
$400 per video
plus product(s) if applicable
min 5 videos per campaign
Fully managed process from proposing creators to contracting to content delivery
Brand alignment on final creator selection and 1 round of feedback for edits if desired
30 days of brand's paid usage rights (1 platform) from date of final video delivery, with option to extend
Unlimited brand organic usage (brand social(s) & brand website)
ADD ON: Premium targeting (pricing varies)
ADD ON: Extended paid usage rights (pricing varies)
ADD ON: Organic social promotion by creator(s) and/or Gugu Guru (pricing varies)
Timing: Six (6) weeks from kick off to delivery
100% Privacy Protected.
FREQUENTLY ASKED QUESTIONS
User generated content (UGC) is content produced by a creator that is intended for use only on the brand’s channels. Influencer marketing produces content that is shared to an influencer’s channels with the intention of promoting the brand to the influencer’s respective audience. Gugu Guru specializes in UGC, but does work with creators that are considered influencers due to the size of their following.
Many popular influencer marketing or creator management platforms are self-serve and while they offer the tools to manage the process - the vetting, negotiations and communication are left up to the brand. Moreover, other platforms and services can’t filter mom creators & influencers at specific stages of motherhood quickly or efficiently. Our DFY services take care of everything from start to finish. We find trusted creators that meet your target profile to make great content for your brand.
You have 100% control over what mom creators you work with. We select from a carefully curated list of creators that match your specific brand needs and target customer. We will always over-recruit for our brand campaigns so that our partners have options.
We can certainly help you find local creators for geo-specific campaigns. Depending on the desired location and demographic profile, this may increase costs.
Our DFY campaigns include 30 days of paid usage rights on 1 platform. You have the option of extending paid usage rights for longer term or to additional platforms for an additional fee as well. Our team handles the entire process of transferring licensing rights for the UGC we deliver to you – including use for organic social, paid social, websites, etc.
For the UGC content that is generated for our brand partners' organic and paid use, we do not provide reporting since we are not promoting the content (only creating it!) For influencer campaigns, we provide reporting on metrics and KPI's determined in the planning phase.
Start with your objectives in-mind. If your goal is to build brand awareness and word of mouth, influencer marketing may be the best bet for you. If consumers already know like and trust you and you want to increase conversions, you may find that UGC with the option to use in paid ads is the way to go.
The data in your reports will be driven by the success criteria laid out prior to the campaign’s launch. For instance, if it’s brand awareness, it might be video views. If it’s traffic, it could be clicks.
For Instagram influencers, a minimum audience size of 2K and for TikTok a minimum audience size of 5K.
Brands that target parents and/or offer products or services that require more education and storytelling benefit the most from our services. We also specialize in partnering with brands that have to meet specific safety and compliance requirements in their content (ie. a car seat brand). If you have a very straightforward product, like a t-shirt, and you simply need more content, there are other more cost-effective platforms you can utilize for UGC like Billo, JoinBrands, Insense, Social Cat or Mini Social.
We often partner with influencer agencies, or in-house PR / influencer teams to expand and scale efforts. Our brand partners' existing teams and partners can usually benefit from our large network of mom creators, experts and influencers.
Yes! You can reach out to creators on our Talent Roster that you'd like to work with and offer the opportunity to work with your brand on a gifted campaign - this is where the creator would receive your brand's goods or services for free in exchange for the UGC content they create for your brand. If you're interested in affiliate marketing, we highly recommend you sign up for Audenticity.
For this type of simple UGC and social proof content, you can leverage our Talent Roster and reach out to creators you're interested in working with. If you’re looking for content of this type at scale, we suggest looking into apps and services such as Billo, JoinBrands, Insense, Social Cat or Mini Social.
While we prefer to work with brands that have a physical product, we do work with some apps and digital products provided it is a fit for our audience.
We do not. Our services include content development and managing influencer marketing campaigns. When it comes to influencer marketing, the influencers are not sales reps, they’re bringing you the qualified audience. A conversion happens based on your product, your web and landing page design, your messaging, your credibility and a myriad other factors. We can tell stories, drive brand awareness and increase eyeballs – but the actual sale depends on the brand.
Please contact us by emailing hello@guguguru.com We'd love to chat about how we can help you.
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