Launch with Moms
Get mom influencers involved as champions of your business from the beginning and set the stage for long-term success.
Become an "It" Brand
Establish yourself as a dream partner for moms and develop a sustainable pipeline for mom creators coming to YOU.
Grow a Community
Scale a powerful community of mom influencers that will act as your brand's strongest marketing asset.
Get in front of a community of mom influencers.
Stop the doom-scrolling and futile outreach cycle! Quickly start your mom influencer collaborations with BrandAccess: Mom Creators for $497.
Implement Powerful Mom Influencer Campaigns
Ready to scale and harness the power of moms? Gugu Guru streamlines the process, ensuring your brand's story is effectively communicated through targetted & trusted voices in the mom community.
Learn from Monica
Whether you're just starting out or ready to scale, sometimes you need a proven expert in your corner. With 18+ years of experience and partnerships with over 500 brands (from innovative startups to giants like Pampers and Similac), Monica knows what works—and what doesn't—when it comes to connecting with mom audiences and building community.
Our Industry Specialty
With a large network of baby safety experts, parenting coaches and juvenile product industry authorities, Gugu Guru is known for our expertise in mom-tent, especially when it comes to products & services requiring education and/or safety guidelines.
View our case studies.
What our brand partners say
"Working with Gugu Guru has given me much-needed peace of mind when it comes to The Ollie World's creator relations. The team's tried & true approach to creator relationship management has taken so much off my plate. Now I can focus on growing the business, while letting our creators drive awareness and sales. Most of all, I love that Gugu Guru's community-first mindset makes our creators feel valued and part of something bigger - which creates an authentic and genuine connection with the brand."
Hindi Zeidman, MSW
Founder and CEO
"Monica and the entire team at Gugu Guru have been nothing short of incredible. It's so rare to find vendors that actually care about your brand like you do. They treated everything with care and exceptional white glove service. If I had any questions, the entire team was ready to help in an instant. The outcome of my first campaign exceeded my expectations and gave me the most genuine content from creators that were willing to go above and beyond. Cannot recommend them enough! Thanks Monica & Gugu Guru team!"
Lindsey Sullivan
CMO
"Finding influencers that understand the nuances of each social media platform, AND can create high-quality, engaging content, AND has an infant in a very specific age range, AND can deliver assets on time is a tall order. Thankfully Gugu Guru has a rolodex of diverse, dependable, and creative parents who will deliver exactly what you are looking for."
Amie Stanton
Director of Brand Engagement and Cause
"We’ve worked with the Gugu Guru team on several collaborations over the years and they have always been a great partner. Recently, we’ve brought them on board to help curate content, working with their mom creators on new product launches. The quality and creativity has been amazing - we’ve been so impressed, we just kicked off a new campaign this month!"
Ashley Gambrel
Social Media and Community Manager
“Our partnership built awareness of our products, as well as our overall brand. They have helped us grow within the motherhood community and gain trust from moms who are looking for stress-free, high-quality, and top of the line products in a simple process.”
Nataliya Sandulyak
Marketing Coordinator
“Year over year we have seen a documented increase in conversion and brand awareness as a direct result of our partnership and we look forward to continuing to grow with Gugu Guru at our side.”
Erica Jutzin
Director of Marketing
“We always have a great time participating in Gugu Guru Campaigns! I’m always impressed as to how well-versed the influencers/experts are when speaking about our products.”
Jessica Stupak
Digital Marketing Manager
FREQUENTLY ASKED QUESTIONS
What is the difference between UGC (User Generated Content) and Influencer Marketing?
User generated content (UGC) is content produced by a creator that is intended for use only on the brand’s channels. Influencer marketing produces content that is shared to an influencer’s channels with the intention of promoting the brand to the influencer’s respective audience. Gugu Guru specializes in UGC, but does work with creators that are considered influencers due to the size of their following.
How is Mom Creators different from an Influencer Marketing or Creator Management Platform?
Many popular influencer marketing or creator management platforms are self-serve and while they offer the tools to manage the process - the vetting, negotiations and communication are left up to the brand. Moreover, other platforms and services can’t filter mom creators & influencers at specific stages of motherhood quickly or efficiently. Our DFY services take care of everything from start to finish. We find trusted creators that meet your target profile to make great content for your brand.
Can I choose or have a say in my creators or influencers?
You have 100% control over what mom creators you work with. We select from a carefully curated list of creators that match your specific brand needs and target customer. We will always over-recruit for our brand campaigns so that our partners have options.
What about local creators?
We can certainly help you find local creators for geo-specific campaigns. Depending on the desired location and demographic profile, this may increase costs.
What about usage rights for User Generated Content (UGC)?
Our DFY campaigns include 30 days of paid usage rights on 1 platform. You have the option of extending paid usage rights for longer term or to additional platforms for an additional fee as well. Our team handles the entire process of transferring licensing rights for the UGC we deliver to you – including use for organic social, paid social, websites, etc.
What about reporting?
For the UGC content that is generated for our brand partners' organic and paid use, we do not provide reporting since we are not promoting the content (only creating it!) For influencer campaigns, we provide reporting on metrics and KPI's determined in the planning phase.
How do I know which is right for me – UGC or influencers?
Start with your objectives in-mind. If your goal is to build brand awareness and word of mouth, influencer marketing may be the best bet for you. If consumers already know like and trust you and you want to increase conversions, you may find that UGC with the option to use in paid ads is the way to go.
What kind of data should I expect in an influencer marketing report?
The data in your reports will be driven by the success criteria laid out prior to the campaign’s launch. For instance, if it’s brand awareness, it might be video views. If it’s traffic, it could be clicks.
What kind of audience size can I expect from one of your nano-influencers?
For Instagram influencers, a minimum audience size of 2K and for TikTok a minimum audience size of 5K.
What types of brands benefit the most from your services?
Brands that target parents and/or offer products or services that require more education and storytelling benefit the most from our services. We also specialize in partnering with brands that have to meet specific safety and compliance requirements in their content (ie. a car seat brand). If you have a very straightforward product, like a t-shirt, and you simply need more content, there are other more cost-effective platforms you can utilize for UGC like Billo, JoinBrands, Insense, Social Cat or Mini Social.
What if I already work with an influencer marketing agency?
We often partner with influencer agencies, or in-house PR / influencer teams to expand and scale efforts. Our brand partners' existing teams and partners can usually benefit from our large network of mom creators, experts and influencers.
At this time, I don’t have the budget for content creators or influencer marketing – is there any other way I can work with your Mom Creator community?
Yes! You can reach out to creators on our Talent Roster that you'd like to work with and offer the opportunity to work with your brand on a gifted campaign - this is where the creator would receive your brand's goods or services for free in exchange for the UGC content they create for your brand. If you're interested in affiliate marketing, we highly recommend you sign up for Audenticity.
I'm just looking for simple social proof content, like testimonials and unboxings - is that something you can help with?
For this type of simple UGC and social proof content, you can leverage our Talent Roster and reach out to creators you're interested in working with. If you’re looking for content of this type at scale, we suggest looking into apps and services such as Billo, JoinBrands, Insense, Social Cat or Mini Social.
I have an app or a digital product (like a course) – can you still work with me?
While we prefer to work with brands that have a physical product, we do work with some apps and digital products provided it is a fit for our audience.
Does Gugu Guru offer performance-based only campaigns (like affiliate?)
We do not. Our services include content development and managing influencer marketing campaigns. When it comes to influencer marketing, the influencers are not sales reps, they’re bringing you the qualified audience. A conversion happens based on your product, your web and landing page design, your messaging, your credibility and a myriad other factors. We can tell stories, drive brand awareness and increase eyeballs – but the actual sale depends on the brand.
I’d like to work with you but I have more questions, who can I speak with?
Please contact us by emailing hello@guguguru.com We'd love to chat about how we can help you.
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