Content Creators for Parenting Brands

What if you could have an army of hand-picked influential moms making compelling content for your brand in just two weeks?

Welcome to Mom Creators - the ONLY community of mom creators and influencers that specializes in maternity, juvenile and parenting content.

FIND THE PLAN THAT'S RIGHT FOR YOU

At Mom Creators, we do all the work for our innovative brand partners: from finding targeted mom creators at specific stages of motherhood to overseeing content creation and delivery from start to finish, including payment of creators and usage rights. We ensure your videos are engaging, knowledgeable, and – most of all - meet all industry safety & compliance guidelines.

Join our community of Mom Creators & Brands and receive your copy of our State of Mom-tent 2023 Report straight to your inbox.

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Check out our Mom Creator talent roster

Take a look at some of our select talent, view their media kits & rates and contact any you’re interested in working with.

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Working with influential moms to get compelling content for your brand doesn’t have to be so hard!

Does this sound familiar?

You want to work with influential mom creators but have no idea where to start or how to find the RIGHT ones for your brand
You painstakingly send out products to moms in exchange for content only to receive lackluster photos or boring unboxing videos
You are busy trying to run and market your brand and just don’t have the time to find, vet and manage influencers
You contact influencer marketing agencies and are turned away due to budget, treated like a number, or it’s just plain confusing what exactly it is they offer and how it will help
You’re willing to pay for influencer marketing but have absolutely no idea of the ROI or results you’re getting when you do
You got excited when a mom influencer asked for your product but then she went radio silent and ghosted you
You sent out your car seat or infant sleeping product, only to receive content that you can’t use because it ignores safety guidelines

Gugu Guru and our robust community of mom creators can help!

FIND THE PLAN THAT'S RIGHT FOR YOU

What brands are saying

"Finding influencers that understand the nuances of each social media platform, AND can create high-quality, engaging content, AND has an infant in a very specific age range, AND can deliver assets on time is a tall order. Thankfully Gugu Guru has a rolodex of diverse, dependable, and creative parents who will deliver exactly what you are looking for."

Amie Stanton

Director of Brand Engagement and Cause

"We’ve worked with the Gugu Guru team on several collaborations over the years and they have always been a great partner. Recently, we’ve brought them on board to help curate content, working with their mom creators on new product launches. The quality and creativity has been amazing - we’ve been so impressed, we just kicked off a new campaign this month!"

Ashley Gambrel

Social Media and Community Manager

“Our partnership built awareness of our products, as well as our overall brand. They have helped us grow within the motherhood community and gain trust from moms who are looking for stress-free, high-quality, and top of the line products in a simple process.”

Nataliya Sandulyak

Marketing Coordinator

“Year over year we have seen a documented increase in conversion and brand awareness as a direct result of our partnership and we look forward to continuing to grow with Gugu Guru at our side.”

Erica Jutzin

Director of Marketing

“We always have a great time participating in Gugu Guru Campaigns! I’m always impressed as to how well-versed the influencers/experts are when speaking about our products.”

Jessica Stupak

Digital Marketing Manager

A message from our founder

Find A Plan That's Right For You.

We are passionate about GREAT parenting content. Gugu Guru is a highly specialized service for maternity & juvenile products. Whether we work with you on developing a compelling content marketing strategy for your brand or we manage the entire process for you, we act as an extension of your team and work side-by-side with you. We regard the brands that we work with as true partners, and believe that your success is our success. You will never be treated like just a number.

MOMTOK MINI CAMPAIGN

$1,750

Service: Video content creation and social media promotion by new & emerging mom influencers

An intake questionnaire to gather information on your content objectives, requirements and target creator profiles
Recruiting and vetting of content creators based on the stage of motherhood and other desired demographic and lifestyle targets
Selection of up to 5 creators by the Brand
Management of hiring, negotiations with and payments to creators
Development of content strategy in partnership with Brand
Content development and oversight by the Gugu Guru team (e.g. ensuring content meets brand’s needs, guidelines, and requirements)
Done for You (DFY) fully managed creative process from start to finish with brand’s input
Delivery of video content for Brand’s usage
Mom Creators will post content to their feeds for at least 7 days

Timing: Six (6) weeks from kick off to delivery

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WORD OF MOM

$3,750

Service: Video content creation, social media promotion, and ambassador campaign launch by new & emerging mom influencers

An intake questionnaire to gather information on your content objectives, requirements and target creator profiles
Recruiting and vetting of 10 content creators based on the stage of motherhood and other desired demographic and lifestyle targets
Management of hiring, negotiations with and payments to creators
Development of content strategy in partnership with Brand
Content development and oversight by the Gugu Guru team (e.g. ensuring content meets brand’s needs, guidelines, and requirements)
Done for You (DFY) fully managed creative process from start to finish with brand’s input
Delivery of video content for Brand’s usage
Mom Creators will post content to their feeds for at least 7 days
Through Gugu Guru's partnership with various affiliate platforms, we will provide a way to track and incentivize the Mom Creators to continue to share & recommend your products to their social networks

Timing: Six (6) weeks from kick off to delivery

BUY NOW

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CUSTOM CAMPAIGN

Starting at $5,000

Service: Custom campaign tailored to fit the content needs of your brand

Dedicated account manager
Design of content campaign based on brand's content objectives, requirements and target creator profiles
Identify, recruit, vet, negotiate and develop agreements with creators and influencers
Oversee content development from start to acceptance
Management of payments to all creators
Sponsored post on Gugu Guru's blog, Sage, featuring your brand and incorporating content from influencers and creators
Social media amplification on Gugu Guru and Influencer social media platforms
Introduction to adjacent brands for collaborations and shared creators

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FREQUENTLY ASKED QUESTIONS

Which offering is right for my brand?

Though there are no hard & fast rules here, new & emerging small brands with small teams as well as solopreneurs tend to benefit from the Momtok Mini Campaign. It is the most budget-friendly way to get started and gain easy access to our community of creators. For brands that are slightly more established and would like launch an ambassador program, Word of Mom is the best fit. For brands that need Instagram influencers, a larger scale campaign or an extension to the brand’s in-house team for UGC and/or influencer marketing efforts, the custom campaign is the best option.

How does all of this work?

Once you select the plan that is right for you, Gugu Guru begins the onboarding process. If you select the Momtok Mini or Word of Mom Campaigns, you will receive a welcome email with next steps. If you select the custom influencer campaign option, you will be contacted by a Gugu Guru associate to collect more information and determine how we can best help you.

How much would a custom campaign cost?

The cost of a custom campaign depends on a number of factors. For example, the number of mom creators involved, if there is a desired minimum following of the influencer, what type of social amplification is desired by the brand and the type and frequency of content that is promoted.

What is the difference between UGC (User Generated Content) and Influencer Marketing?

User generated content (UGC) is content produced by a creator that is intended for use only on the brand’s channels. Influencer marketing produces content that is shared to an influencer’s channels with the intention of promoting the brand to the influencer’s respective audience.

Why don't you have UGC-only packages?

Our Momtok and Word of Mom campaigns offer the benefit of content PLUS social media promotion. If you’d like to waive the promotional aspect of these packages, that’s entirely up to you!

Can I choose or have a say in my creators or influencers?

Creators and influencers apply to work with you and you have 100% control over what mom creators and influencers you do (or don’t!) work with. You can choose to work with some, all or none. Gugu Guru will select from a carefully curated list of creators that match your exact target. We typically over-recruit for our brand campaigns so that brands have options.

What about local creators?

We can certainly help you find local creators for geo-specific campaigns. Depending on the desired location and demographic profile, this may increase costs.

What if I already work with an influencer marketing agency?

We often partner with in-house teams as an extension of the team to expand and scale efforts. In-house teams can benefit from our large network of influencers, experts and adjacent / non-competitive brands. However, if you already have someone on-staff and you’re happy with the results you’re getting, you may not need our services.

I already have someone in-house that finds influencers, why do I also need Gugu Guru?

If you already have someone on-staff and you’re happy with the results you’re getting, you may not need our services. We often partner with in-house teams to expand efforts. In-house teams can benefit from our large network of influencers, experts and adjacent / non-competitive brands.

What types of brands benefit the most from your services?

Brands that offer innovative products or services requiring more education and storytelling in the content or brands that need to bulk up before a big product launch tend to be the brands that benefit the most from our services. We also specialize in partnering with brands that have to meet specific safety and compliance requirements in their content. If you have a very straightforward product, like a t-shirt, and you simply need more content, there are other more cost-effective platforms you can utilize for UGC like Billo, JoinBrands, Insense, Social Cat or Mini Social.

At this time, I don’t have the budget for content creators or influencer marketing – is there any other way I can work with your Mom Creator community?

Yes! You can submit your product for a gifted campaign listing. When you list your brand, moms will apply to create content about your product or service. Once you receive applications, you have 100% control over what mom creators and influencers you do (or don’t!) work with. You can choose to work with some, all or none. Gugu Guru is not involved in the process beyond sharing the opportunity with our creators and sending the list of interested creators to you.

I'm just looking for simple social proof content, like testimonials and unboxings - is that something you can help with?

For this type of simple UGC and social proof content, you can leverage our gifted campaign listing service. If you’re looking for content of this type at scale, we suggest looking into apps and services such as Billo, JoinBrands, Insense, Social Cat or Mini Social.

What about usage rights for User Generated Content (UGC)?

Our team handles the entire process of transferring licensing rights for the UGC we deliver to you – including use for organic social, paid social, websites, print, and more.

How is Mom Creators different from an Influencer Marketing or Creator Management Platform?

Many popular influencer marketing or creator management platforms are self-serve and while they offer the tools to manage the process - the vetting, negotiations and communication are left up to the brand. Moreover, other platforms and services can’t filter mom creators & influencers at specific stages of motherhood quickly or efficiently. Our services take care of everything from start to finish. We find trusted creators that meet your target profile to make GREAT content for your brand.

What about reporting?

Gugu Guru provides reports tailored to your specific campaign objectives.

I’d like to work with you but I have more questions, who can I speak with?

Please contact us by clicking "contact us" above! We'd love to chat about how we can help you.

If you have an opportunity you'd like to submit and don't need any management, please fill out the form below and we will post your opportunity to our community!

SUBMIT OPPORTUNITY

MEET THE FOUNDER

Hi! I am Monica Banks – mom of two and stepmom of two bonus daughters. I am the CEO & Founder of Gugu Guru - a community of moms creating and sharing content about the brands they love. We help moms and mom-focused businesses get in on the creator economy.

Prior to founding Gugu Guru, I was a branding and marketing consultant in the Maternity & Juvenile Products industries. I live with my family including my rescue pup, Henry, in Long Island, New York.

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