Collaboration doesn’t have to be complicated. In fact, the best results often come from having a few foundational pieces in place before you ever send a pitch or sign an agreement.

We break it down for both brands and mom creators.

You’ve probably heard the term “UGC” everywhere. But for many emerging mom brands, there’s still confusion around what UGC actually is.

Read why user-generated content (UGC) has become one of the most effective forms of marketing for brands targeting moms and families.

Brands often assume influencer marketing is the best way to drive sales. Sometimes it is. But more often, influencer marketing is best used for one thing: Awareness.

We break down when User Generated Content (UGC) may be a better option for you

Many founders assume they have a traffic problem but the real issue is often a lack of strong cornerstone content because no amount of ads, influencer marketing or social media can convert visitors if customers can't quickly understand why they should trust your brand.

Read why every brand needs cornerstone content before driving traffic.

As a new brand entering a competitive category, August & Ivy needed high-quality content that authentically showcased the product and resonated with moms. 

Read the case study on how August & Ivy launched with authentic mom-created content.