
The Mom Content Capsule
Need fresh, authentic content for your brand without the complexity of a full influencer campaign?
The Mom Content Capsule is a simple, done-for-you UGC package designed for brands that want high-quality, relatable content created by real moms.
You’ll receive a curated batch of photo and video assets your brand can use across organic social media, email, website, and more.

What's Included
Simple onboarding
Fully written creative brief
Over-recruitment of vetted mom creators for you to select from
Management of the process from start to finish — including all creator outreach, negotiations, briefing, content review, timelines and creator payments.
15 total photos
10 total videos
High quality content created by vetted mom creators
Organic usage rights included
Perfect for:
Organic social media
Website content
Email marketing
Product launches
Seasonal, promotional or evergreen content needs
Looking for something more customized to your needs?
Please submit an inquiry form.
Fresh Content. Real Moms. Ready to Use.
Get a curated package of high-quality photo and video content created by real moms — ready for your brand to use across social, email and more.
How it Works
Once you book, we’ll gather a few key details about your brand, product, and content needs.
We over-source vetted mom creators to produce authentic photo and video content aligned with your brand. You select who you want to work with.
We manage the whole process from start to finish. You’ll get a curated set of content your team can plug into organic social media, email, website, and more.
Ready for Fresh Content Without the Heavy Lift?
The Mom Content Capsule gives your brand a simple way to get authentic, versatile content created by real moms — without the complexity of a full campaign.
$2750
Looking for something more customized to your needs?
Please submit an inquiry form.
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FREQUENTLY ASKED QUESTIONS
Do the creators post on their own social media channels?
No. The Mom Content Capsule is a content-only package, which means the deliverables are created for your brand to use on your own channels. Influencer posting is not included in the base package, but it can absolutely be added for an additional fee if that’s something you’d like.
Can I use these for paid ads (Facebook, Instagram, etc.)?
No. The base $2,750 Mom Content Capsule includes organic usage rights only. This helps keep the package simple and affordable for brands that primarily need content for social, email, website, and other owned channels.
If you’d like to use the content in paid advertising, 30 days of paid media rights can be added for an additional fee for any pieces of content you want to obtain paid rights for.
Why aren’t paid rights included automatically?
Not every brand needs them, and including them by default would increase the cost of the package. Also, you may not want to use every single piece of content for an ad. We wanted to keep this offer as streamlined and accessible as possible while still giving brands the option to add paid usage if needed.
Why isn’t influencer posting included?
Because this offer is designed to solve a very specific need: getting authentic, high-quality mom-created content without the complexity of a full campaign.
Posting, campaign management, performance tracking, and creator amplification are all valuable — but they’re separate deliverables. If you want that added layer, we can absolutely discuss a more customized program.
How big is the average following of the creators?
Because this is a UGC/content-only offer, creator audience size is not the focus. What matters most here is the creator’s ability to make content that feels authentic, relatable, and usable for your brand.
This package is built around content quality, not follower count.
Do I get to choose the creators?
Yes. We’ll present creator options for your review so you feel confident in who is representing your brand visually and creatively. You can indicate the mom creators you feel are the best fit for your brand, and we'll secure up to five of your selections.
What if I want something more customized than this?
No problem. The Mom Content Capsule is meant to be a simple, easy-entry offer for brands that want content without a lot of moving parts.
If you’re looking for something more strategic or hands-on — such as a larger creator program, influencer posting, campaign management, paid amplification, whitelisting, or a more tailored concept — we can absolutely build a custom program for you. Please submit our inquiry form.
What if I want an influencer campaign, not just content?
We can do that too. This offer is simply the most streamlined version of working with us.
If you’re looking for creators to post on their own channels, drive awareness, support a launch, or create a more traditional influencer campaign, we can recommend a customized package. Please submit an inquiry form.
What about ROI?
The ROI of this package comes from versatile, reusable content your brand can use across multiple channels.
Instead of investing in one-off assets or chasing content piece by piece, you receive a bank of authentic mom-created content that can support:
For many brands, the value is in having fresh, relatable content that can be used again and again.
Why wouldn’t I just use one of the lower-cost UGC platforms out there?
Because lower-cost platforms often come with a trade-off: inconsistent quality, low responsiveness, and creators who disappear mid-process. Plus, more often than not, their creators are not vetted.
What makes this different is that you’re not just buying “content.” You’re buying access to a highly curated network of mom creators, paired with real oversight, better communication, and a much stronger understanding of what actually works for brands targeting moms.
In short: less chaos, better content, and a much smoother process.
What if I want creators to participate in exchange for product only?
This specific offer is designed as a paid content package, which helps ensure stronger creator commitment, smoother execution, and more consistent output.
What if I want to offer affiliate or performance-based compensation instead?
That can be a great fit in some cases for some creators, but it’s separate from this offer.
The Mom Content Capsule is designed to secure content creation deliverables, not performance-based promotion. If you’re looking to build an affiliate, ambassador, or performance-driven creator program, we can absolutely discuss a different setup.
How long does the process take?
Typically the timing is 6 weeks from start to finish. Timing may vary slightly based on creator selection, product shipment, and approvals, but this offer is intentionally designed to be much faster and simpler than a traditional influencer campaign.
We’ll guide you through the process and keep things moving efficiently.
Do I need to send product?
In most cases, yes, if you have a physical product. If the content will feature your physical product, product shipment is typically required so creators can capture authentic lifestyle content.
We’ll let you know exactly what’s needed once you book.
Can I give direction on the type of content I want?
Yes. We’ll gather your brand details, product information, and creative direction upfront so the content feels aligned with your goals and brand aesthetic.
Is this a good fit if I’ve never worked with creators before?
Yes — this is actually a great starting point.
The Mom Content Capsule is designed to be a simple, low-lift way to start building a library of authentic creator content without committing to a larger campaign.
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