INTRODUCING
BRANDACCESS: MOM CREATORS
The ultimate shortcut to building your community of mom influencers...at your fingertips!
Let us do the work.
With a click of a button, we'll promote your brand across our network of over 50,000 influencers so you can build a community of moms who are ready & excited to spread the word about your products.
BrandAccess: Mom Creators makes building a community of the right mom influencers quick & easy.
BrandAccess: Mom Creators is for you if...
You're wasting time on doom-scrolling and outreach to influencers
You just don't know where to start with mom influencer collabs
You wonder how other brands seem to have moms to come to them
You can't seem to get the word out to moms about your brand
You want to cost-effectively launch an ambassador or affiliate program
You're an agency partner who wants to scale the efforts of your clients
How BrandAccess: Mom Creators Works
Select a tier based on your needs
Tell us about your goals
We promote your opportunity to 50K+ moms
You start building your community of mom influencers to amplify your brand.
If you spend hours trying to find and collaborate with high-quality mom influencers, you lose precious time that could be spent on growing your brand's community.
When you build a community of the right mom creators, your team can focus on being strategic, creative and running campaigns that generate that coveted word of mouth.
ACCESS PRICING
SOURCE
$497
Our budget-friendly option for brands that would like to advertise a collaboration opportunity.
SPARK
$2250*
Best for brands looking to start and grow their community. Includes everything in SOURCE plus:
*Paid in three monthly payments of $750
SCALE
Are you an established brand that needs something tailored for your specific goals? We'd love to help!
YOU ARE PROTECTED BY OUR
NO GHOSTING GUARANTEE
We stand by our vetted high-quality mom influencers and guarantee they have indicated interest in your campaign and will be responsive. If for any reason, an influencer becomes unresponsive, we will send you a suitable replacement influencer within 3 business days.
Not sure where to start?
Answer some quick questions about your brand and someone from our team will get back to you.
FREQUENTLY ASKED QUESTIONS
Here are some FAQs about accessing our mom creator community.
We will source as many influencers as possible, but the final number is dependent on targeting and creator profile and creator interest in your collaboration. It is safe to assume you will receive at least five mom influencers. If you need a larger number of influencers, we have custom options available. We guarantee a minimum of five mom influencers for a campaign. We always source extra creators to ensure you will have at least five confirmed creators in the case that creator availability changes (life happens!)
The majority of our database consists of nano- and micro-influencers with the following sizes ranging from a few thousand up to 100K. It will also vary by platform, e.g., Instagram versus TikTok. If you are looking for macro, mega or celebrity influencers, please contact us to discuss a custom campaign.
We require a minimum $100 payment per creator for opportunities, unless the product value is above $500. This ensures creators are compensated for ther time, and you receive high-quality, experienced creator applicants for your opportunity.
There are no usage rights in creator access. If you would like to pay for usage rights, you can communicate this directly to the creator or you can contact us for assistance.
With some exceptions, we typically don't accept digital products like courses. We also don't accept MLM (multi-level marketing) brands.
No, these are 100% warm leads - actually closer to HOT! All of these influential moms have not only personally expressed interest in working with you by filling out an application, we also conduct a double-confirmation check to ensure they're still interested and are clear on the terms of the collaboration before we share their information with you.
It truly depends on where you are in your business, how big your team is and how much experience you have running campaigns. If you've worked with influencers before and just need access to more talent, "Source" is probably best. If have no experience working with influencers, are a "solopreneur" or have a small team and need more step-by-step assistance, "Spark" is a better fit for you. Spark also comes with a Dedicated Campaign Success Manager, which is helpful for solopreneurs and small teams because you have someone from our team ensuring the campaign is implemented successfully.
A Campaign Success Manager is a person from our team who is dedicated to your brand's campaign success. We ensure you are clear on the process from start to finish, are connected to the creators via a warm email introduction and generally have someone to connect with any time you have any questions or need assistance.
WHAT BRANDS HAVE TO SAY
I want to express my deep and sincere gratitude to Monica and her exceptional team at Gugu Guru for the invaluable contribution they made to my business, StickyLickits. Their efforts have been instrumental in our success.
We have a national retailer as a customer and are growing into all 4,000 of their retail stores. Our dilemma was how to tell people about a unique product that they are not looking for, get them to try it, and then go to the store to purchase it. Our marketing budgets are minuscule Monica devised a strategy using content creators in many cities with stores that carried StickyLickits.
These Moms did an amazing job of introducing our product on Instagram, TikTok, and even FaceBook.
The highest compliment I can give Monica and her team is that we are becoming long-term clients. We are not just satisfied with the results but also excited about the potential for future growth. We are looking forward to our next campaign with great anticipation.
Linda York
CEO
Year over year we have seen a documented increase in conversion and brand awareness as a direct result of our partnership and we look forward to continuing to grow with Gugu Guru at our side.
Erica Jutzin
Director of Marketing
Finding influencers that understand the nuances of each social media platform, AND can create high-quality, engaging content, AND has an infant in a very specific age range, AND can deliver assets on time is a tall order.
Thankfully Gugu Guru has a rolodex of diverse, dependable, and creative parents who will deliver exactly what you are looking for.
Amie Stanton
Director of Brand Engagement and Cause
ABOUT OUR TEAM
Our team has worked in the industry for a combined 50+ years experience in all aspects of content marketing.
We specialize in engaging mom influencers of all niches on platforms like TikTok, Instagram and YouTube. We focus on authentic, scalable, and creative campaigns and offer comprehensive services in mom influencer marketing and mom UGC.
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