DIY Solutions for Working with Mom Influencers
Whether you're looking to get your brand in front of mom influencers now or want to learn how to work with them effectively when the time comes, Gugu Guru offers self-guided solutions for mom-focused brands.
Marketing to Moms Courses for solopreneurs & early stage brands.
Learn from the experts. Our self-guided courses teach mom-foucsed brands how to start & scale their own communities of influential moms to drive brand awareness & sales.
Ready to work with influencers? Let us connect you with our community.
With a click of a button, we'll promote your brand across our network of over 50,000 influencers so you can connect with influential moms who are ready & excited to spread the word about your products.
Imagine you're "that brand" where...
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Mom influencers come to you.
No doom scrolling or crossing fingers a mom influencer will reply to your DM (or check her hidden folder.)
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You have a library of great content.
No more wondering what to post or hoping for social proof. High quality content is always at your finger tips.
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You never have to negotiate.
The collaboration terms are clear from the start and there's no more back & forth with mom influencers.
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Word of "mom" generates sales.
You've built a community of moms who authentically talk about and share your product with other moms.
BrandAccess: Mom Creators makes connecting with the right
mom influencers quick & easy.
BrandAccess: Mom Creators is for you if...
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You're wasting time on doom-scrolling and outreach to influencers
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You just don't know where to start with mom influencer collabs
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You wonder how other brands seem to have moms to come to them
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You can't seem to get the word out to moms about your brand
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You want to cost-effectively launch an ambassador program
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You hate going back & forth and negotiating with mom influencers
Connect with your mom creators today
One-time fee. No monthly commitment.
Advertise your brand and source mom creators.
$497
One-time fee
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Your brand collab is shared with our community of over 50K mom creators
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A feature in 2x consecutive issues of our weekly newsletter
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Social media amplification includes a post in our private Facebook group and an Instagram post
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Creative Brief template provided, with review of your brief by our team
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Delivery of all applicants with a guarantee of at least five of our “Trusted Talent”
How BrandAccess: Mom Creators Works
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Select a tier based on your needs
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Tell us about your goals
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We promote your opportunity to 50K+ moms
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You start building your community of mom influencers to amplify your brand.
If you spend hours trying to find and collaborate with high-quality mom influencers, you lose precious time that could be spent on growing your brand's community.
When you quickly connect with the right mom creators, your team can focus on being strategic, creative and running campaigns that will generate word of "mom".
Not sure where to start?
Answer some quick questions about your brand and someone from our team will get back to you.
FREQUENTLY ASKED QUESTIONS
Here are some FAQs about accessing our mom creator community.
How many influencers can I expect in a campaign?
We will source as many influencers as possible, but the final number is dependent on targeting and creator profile and creator interest in your collaboration. We guarantee a minimum of five mom influencers for a campaign. We always source extra creators to ensure you will have at least five confirmed creators in the case that creator availability changes (life happens!) If you need a larger number of influencers, we have custom options available.
What type of influencers should I expect?
We believe depth or quality is more important than width or number of followers when it comes to influencers. We are committed to finding influencers with the highest quality and best match audiences for your brand. The majority of our database consists of nano- and micro-influencers with the following sizes ranging from a few thousand up to 100K. We also have a number of mega influencers and celebrities as well.
Are these influencers expecting to be paid?
We require a minimum $100 payment per creator for opportunities, unless the product value is above $500. This ensures creators are compensated for ther time, and you receive high-quality, experienced creator applicants for your opportunity.
What about usage rights?
There are no usage rights in creator access. If you would like to pay for usage rights, you can communicate this directly to the creator or you can contact us for assistance.
Are there any types of products or services you don't accept?
We typically only accept digital products like courses when they're a good fit for our community. If you are wondering if your product or service is a good fit, please reach out to us. We also don't accept MLM (multi-level marketing) brands.
Is the list of mom influencers you send "cold" leads?
No, these are 100% warm leads - actually closer to HOT! All of these influential moms have not only personally expressed interest in working with you by filling out an application, we also conduct a double-confirmation check to ensure they're still interested and are clear on the terms of the collaboration before we share their information with you.
Do I have to work with every influencer you send our way?
Absolutely not. We provide a curated list and you choose which influencers you want to work with.
WHAT BRANDS HAVE TO SAY
I want to express my deep and sincere gratitude to Monica and her exceptional team at Gugu Guru for the invaluable contribution they made to my business, StickyLickits. Their efforts have been instrumental in our success.
We have a national retailer as a customer and are growing into all 4,000 of their retail stores. Our dilemma was how to tell people about a unique product that they are not looking for, get them to try it, and then go to the store to purchase it. Our marketing budgets are minuscule Monica devised a strategy using content creators in many cities with stores that carried StickyLickits.
These Moms did an amazing job of introducing our product on Instagram, TikTok, and even FaceBook.
The highest compliment I can give Monica and her team is that we are becoming long-term clients. We are not just satisfied with the results but also excited about the potential for future growth. We are looking forward to our next campaign with great anticipation.
Linda York
CEO
Year over year we have seen a documented increase in conversion and brand awareness as a direct result of our partnership and we look forward to continuing to grow with Gugu Guru at our side.
Erica Jutzin
Director of Marketing
Finding influencers that understand the nuances of each social media platform, AND can create high-quality, engaging content, AND has an infant in a very specific age range, AND can deliver assets on time is a tall order.
Thankfully Gugu Guru has a rolodex of diverse, dependable, and creative parents who will deliver exactly what you are looking for.
Amie Stanton
Director of Brand Engagement and Cause
YOU ARE PROTECTED BY OUR
NO GHOSTING GUARANTEE
We stand by our vetted high-quality mom influencers and guarantee they have indicated interest in your campaign and will be responsive. If for any reason, an influencer becomes unresponsive, we will send you a suitable replacement influencer within 3 business days.
Monica Banks
Founder & CEO Gugu Guru
©2014-2025 Guguguru Corp.