INTRODUCING
BRANDACCESS: MOM CREATORS
The ultimate shortcut to working with high-quality, vetted mom influencers...at your fingertips!
Access starts at just $350.
Let us do the work.
With a click of a button, we'll promote your brand across our network of over 50,000 influencers and then curate a list of moms who are ready & excited to spread the word about your products.
BrandAccess: Mom Creators makes collaborating with the right mom influencers quick & easy.
BrandAccess: Mom Creators is for you if...
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You're wasting time on doom-scrolling and outreach to influencers
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You just don't know where to start with mom influencer collabs
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You wonder how other brands seem to have moms to come to them
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You can't seem to get the word out to moms about your brand
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You want to cost-effectively launch gifted or affiliate campaigns
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You're an agency partner who wants to scale the efforts of your clients
Starting at just $375
How BrandAccess: Mom Creators Works
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Select a tier based on your needs (starting at just $350)
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Tell us about your campaign
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We promote your opportunity to 50K+ moms
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You receive a curated list of vetted, high-quality mom influencers that are ready to collaborate with you
If you spend hours trying to find and collaborate with high-quality mom influencers, you lose precious time that could be spent on growing your brand.
When you consistently have access to the right mom creators, your team can focus on being strategic, creative and running campaigns that knock your audience's socks off.
INTRODUCTORY ACCESS PRICING
SOURCE
$350
per campaign*
- Basic targeting
- Creator sourcing
- Promotion to community
- Delivery of curated list of "warm" mom influencers
- Slack support
*6 campaign minimum
*12 campaign bundle = $300 per campaign
SCALE
$725
per campaign*
Everything in SOURCE plus:
- Advanced targeting
- Development of creator brief
- Dedicated Campaign Success Manager
*6 campaign minimum
*12 campaign bundle = $700 per campaign
YOU ARE PROTECTED BY OUR
NO GHOSTING GUARANTEE
We stand by our vetted high-quality mom influencers and guarantee they have indicated interest in your campaign and will be responsive. If for any reason, an influencer becomes unresponsive, we will send you a suitable replacement influencer within 3 business days.
Monica Banks
Founder & CEO Gugu Guru
Not ready to commit?
Schedule a 15-minute call with our team to learn more and see if access is a good fit for you.
FREQUENTLY ASKED QUESTIONS
Here are some FAQs about accessing our mom creator community.
How many influencers can I expect in a campaign?
We will source as many influencers as possible, but the final number is dependent on targeting and creator profile and creator interest in your collaboration. It is safe to assume you will receive at least 5-10 mom influencers. If you need a larger number of influencers, we have custom options available.
What type of influencers should I expect?
The majority of our database consists of nano- and micro-influencers with the following sizes ranging from a few thousand up to 100K. It will also vary by platform, e.g., Instagram versus TikTok. If you are looking for macro, mega or celebrity influencers, please contact us to discuss a custom campaign.
What's the difference between basic and advanced targeting?
Basic targeting is by broad niche and also stage of motherhood / age of kids. For example, basic targeting is: "Beauty Creator" but advanced targeting is "Clean Beauty Creator". Basic targeting is: "Mom of toddler aged 1-3 years old" whereas advanced targeting is "Mom of toddler aged 1-3 years old who resides in the midwest."
Here are other examples of Advanced Targeting: influencer's location (geotargeting), influencer's shopping behavior (e.g., "Mom that shops at Kroger's), specific demographics, specific psychographics, influencer affiliate platform (LTK, TT Shop, Amazon Influencer, Walmart Influencer), highly specific niches, specific engagement rate, specific platform (YT, TT, IG, FB.)
Are these influencers expecting to be paid?
Creators will only expect to be compensated / paid a fee if you label your campaign as a sponsored campaign upon sign-up. If you don't want to pay your influencers a fee (outside of commissions or gifted product), be sure to communicate that the campaign is affiliate / gifted only. Paid campaigns do typically attract more applicants!
What about usage rights?
There are no usage rights in creator access. If you would like to pay for usage rights, you can communicate this directly to the creator or you can contact us for assistance.
Are there any types of products or services you don't accept?
With some exceptions, we typically don't accept digital products like courses. We also don't typically accept MLM (multi-level marketing) brands.
Is the list of mom influencers you send "cold" leads?
No, these are 100% warm leads - actually closer to HOT! All of these influential moms have not only personally expressed interest in working with you by filling out an application, we also conduct a double-confirmation check to ensure they're still interested and are clear on the terms of the collaboration before we share their information with you.
Should I go with "Source" or "Scale"?
It truly depends on where you are in your business, how big your team is and how much experience you have running campaigns. If you're just starting out and haven't necessarily defined your ICP or you have an influencer manager who is assisting with the process internally, "Source" is probably best. If you've defined your ICP and you want to scale your efforts, "Scale" is likely a better fit for you. Scale also comes with a Dedicated Campaign Success Manager, which is helpful for solopreneurs and small teams because you have someone from our team ensuring the campaign is implemented successfully.
What is a Campaign Success Manager?
A Campaign Success Manager is a person from our team who is dedicated to your brand's campaign success. We ensure you are clear on the process from start to finish, are connected to the creators via a warm email introduction and generally have someone to connect with any time you have any questions or need assistance.
Still have questions?
Schedule a 15-minute call with our team to learn more and see if access is a good fit for you.
WHAT BRANDS HAVE TO SAY
I want to express my deep and sincere gratitude to Monica and her exceptional team at Gugu Guru for the invaluable contribution they made to my business, StickyLickits. Their efforts have been instrumental in our success.
We have a national retailer as a customer and are growing into all 4,000 of their retail stores. Our dilemma was how to tell people about a unique product that they are not looking for, get them to try it, and then go to the store to purchase it. Our marketing budgets are minuscule Monica devised a strategy using content creators in many cities with stores that carried StickyLickits.
These Moms did an amazing job of introducing our product on Instagram, TikTok, and even FaceBook.
The highest compliment I can give Monica and her team is that we are becoming long-term clients. We are not just satisfied with the results but also excited about the potential for future growth. We are looking forward to our next campaign with great anticipation.
Linda York
CEO
Year over year we have seen a documented increase in conversion and brand awareness as a direct result of our partnership and we look forward to continuing to grow with Gugu Guru at our side.
Erica Jutzin
Director of Marketing
Finding influencers that understand the nuances of each social media platform, AND can create high-quality, engaging content, AND has an infant in a very specific age range, AND can deliver assets on time is a tall order.
Thankfully Gugu Guru has a rolodex of diverse, dependable, and creative parents who will deliver exactly what you are looking for.
Amie Stanton
Director of Brand Engagement and Cause
ABOUT OUR TEAM
Our team has worked in the industry for a combined 50+ years experience in all aspects of content marketing.
We specialize in engaging mom influencers of all niches on platforms like TikTok, Instagram and YouTube. We focus on authentic, scalable, and creative campaigns and offer comprehensive services in mom influencer marketing and mom UGC.
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